SERP is short for Search Engine Result Page, that is the page you see after entering a query into your search search engine (search bar). Search Engines powered by Prefixbox offer the following metrics on Prefixbox Portal so that you can understand shoppers behavior and your site usage better.
The SERP Engagement report gives an overview of what users do on the Search Engine Result Page.
The SERP Refinement report gives detailed insights of user behavior on the Search Engine Result Pages.
The Cart report gives detailed insights into cart and order events.